Moutai is the most well known and valuable spirit brands in the world. Moutai Chun caters to the palates of modern young consumers with an elegant taste for their daily pleasure.
Baijiu can be distilled from sorghum, wheat, rice, sticky rice or corn. What gives the drink its distinctive aromatic funk – which can be compared to high-ester Jamaican rums – is the ingredient called ‘Qu’, bricks of damp grains that host a mix of yeasts, fungi and microorganisms that starts the fermentation process.
Another key differentiating factor is that baijiu is made by distilling the solids, not the liquid, after which it is matured in ceramic jars to oxidise the spirit and remove impurities over time.
